Why Red Caviar Is Expensive — and How to Buy It Smart

Red caviar has long been a symbol of celebration and prestige. But why does one jar cost €10 while another costs €40? And is it possible to buy real quality caviar without overpaying?

First, the price depends on the type of salmon. Chum salmon caviar is large and mild, sockeye is rich and flavorful, pink salmon is saltier. Rarer species like king salmon or coho are less common — hence pricier.

The season of harvest also matters. Caviar produced between July and September is the freshest and has the best texture. Avoid products without a clear production date — freshness is everything.

Then comes logistics. True caviar must be kept refrigerated at every stage of transport. Shorter supply chains mean better quality, so buying directly from a trusted producer or certified retailer often saves money and guarantees freshness.

Fun fact: in Japan, caviar prices double before New Year’s Eve, while in Europe they often drop afterward — the perfect time for smart buyers.

Choose with your eyes on the content, not the packaging. Buy certified, high-quality red caviar — and enjoy luxury at a fair price!

Foto: https://depositphotos.com/ nblxer

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